💬 Spotify releases comments 🎧

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Spotify is introducing a new Comments feature and an updated Spotify for Podcasters mobile app, allowing podcast creators to interact with their listeners and fans in a more direct and meaningful way.

• Comments on Spotify: a new way for listeners to engage with podcast episodes and for creators to get feedback and build stronger relationships with their audience

• Spotify for Podcasters mobile app: a rebuilt app that allows creators to manage their show, interact with listeners, and track growth in real-time, regardless of where their episodes are hosted

• Notifications: creators will receive notifications when they make it onto a Spotify chart, receive feedback from listeners, or hit a new milestone

• Insights: creators will gain valuable insights into listener engagement and feedback, allowing them to refine their content and improve their show

Supporting Evidence:

• Over 9 million unique Spotify listeners have interacted with a Q&A or poll just this year

• 80% year-over-year growth in the number of total Q&A responses and votes from listeners

• Listeners who interact with a show are four times more likely to return to that show within 30 days and listen to twice as many hours per month on average

Commentary: The introduction of Comments on Spotify is a significant step forward in the evolution of podcasting, allowing creators to build stronger relationships with their audience and listeners to engage with their favorite shows in a more meaningful way. This new feature has the potential to revolutionize the way we consume and interact with podcasts.

Follow-up: To learn more about the new Comments feature and Spotify for Podcasters mobile app, check out the interview with Maya Prohovnik, VP of Podcast Product at Spotify. You can also explore the Spotify for Podcasters mobile app and start engaging with your listeners today.

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