🌄 The Independent Podcaster's 2024 Landscape: Unveiling Key Trends 🔑

Podcast Radio, A Leading Weekly Podcast Industry Newsletter

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Despite a booming increase in listenership, the majority of independent podcasters fail to sustain their shows long enough to achieve significant success. Understanding these trends can help podcasters strategize for longevity and impact.

This also underlines a growing trend in the podcast industry; lots of shows, lots of new shows, short shelf-life and the most successful are only a handful ( which we covered last week ).

Key Points:

• Rising Listenership: Estimated 504.9M podcast listeners in 2024, up 8.6%.

• High Failure Rate: 93.27% of podcasters quit before reaching 100 episodes.

• Active Podcasts: Only 12.9% of the total podcasts are active.

• Success Metrics: Only 8% of independent podcasters are considered Actively Established, yet they account for 95% of total podcast listenership.

• Podcast Guests: On average, podcasts receive 37 guest requests daily.

Supporting Evidence:

• Total Podcasters: 41,089 Active AE Podcasters.

• Overall Industry Buzz: "Podcasts" are trending at 72% on search engines, an 11% increase.

• Industry Opportunity: The number of active podcasts has decreased by 3.2%, indicating a non-saturated market with significant opportunities.

Commentary: This report highlights the dynamic and competitive nature of the podcasting industry, especially for independent podcasters. Despite the increasing listenership, many podcasters struggle to sustain their shows long enough to see meaningful results, so how might we ensure that podcasts are maintained to achieve success?

Follow-Up:

• Explore strategies to maintain consistency and avoid early burnout.

• Investigate best practices from Actively Established podcasters.

• Consider new ways to attract and manage guest requests efficiently.

And check out the full report here.

If you’re looking for some more ideas too, check out this free scorecard you can download ( which even for the seasoned podcast vet it can spark some more inspiration ) and this tool to make targeted ads based on a LinkedIn profile.

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Check out Sidekick to tap into an assistant that creates chapters for your episodes, writes search friendly descriptions or boost the way new listeners can find your podcast with blog posts.